Charter flight airline XL Airlines, popularly known as Excel, has given a new look to its logo in order to restore its image.
The prime concern of the new move is to make distinct the company’s image among other rivals. The travelers are often cheated by alluring offers that have many concealed aspects.
Company thinks its new brand solves many operational design challenges, without compromising of the creative output.
Niqui Harwood, new ide1ntity maker with designer Andrew Morris, said:
Having an aircraft as a canvas is a designer’s dream but when XL approached us, we knew we wanted to create something truly special. They had a great product, and a bafflingly dedicated team, we wanted to give them a brand that can leverage those invaluable assets, bring across who they are and help them stand for something.
The new blue shade logo combined with graphics indicates the company’s coastal destinations. It took an extensive research and development involving Brandinstinct designers Harwood and Morris.
Via: brandrepublic
