Google has already been slapped the federal suit by companies like Geico and American Blinds. Yet again, it is facing the similar situation as American Airlines has sued Google claiming giant’s ad system infringes trademark laws by selling search terms such as American Airlines or AA.com to other companies for promotional means.
The company alleges that Google doesn’t have the right to sell its name to any other company and this practice could divert customers away from American’s own site. Also, the company wants Google to award unspecified monetary damages to the airline and pay any money it has made by selling its trademarks.
However, American, a unit of AMR Corp, tried to confer a settlement with Google before going to the court. Google, on the other hand, deems that its trademark policy strikes a proper balance between trademark owners’ interests and consumer choice.
Source: USA Today
